Cosmetic Pumps Manufacturers introduced the precautions of cleansing milk packaging design:
1. Before proceeding with the cleanser packaging design, conduct major/market test experiments. Brand packaging can be said to determine the success or failure of terminal sales in a sense. Therefore, it is necessary to consider the consumer's color preference, the size of the package, that is, the popularity of the size and the brand value of the product conveyed on the package. The advertising company (planning company) completes this test together with the client. After meeting the conditions, enter the supermarket and test the popularity with actual sales. Therefore, cleansing milk packaging implements this step, allowing consumers to pay for the purchase. The form is to be tested. Otherwise, it doesn't make any sense. Both virtual sales status (non-sales test) and actual sales status (purchase test) need to be comprehensively measured.
2. Color matching. When designing cleanser packaging, color coordination is an indispensable and important part of the entire design. The colors are diverse, and it is a problem to use a certain color in the design. A good method is to analyze the characteristics and advantages of the product. According to the characteristics of the product, the positioning of the consumer layer is different, and the personalized design with different corporate culture connotations. At the same time, the visual impact brought by the use of colors of different products is also different, so be careful in the use of colors.
3. When designing patterns and packaging cleansers, it is not enough to superimpose multiple factors such as graphics and colors but to display the advantages of corporate culture or products based on the combination of various factors. The advantages of graphics can well guide consumers' visual aesthetics, and at the same time enhance their competitiveness in the market. Improve the corporate image and brand awareness. Before the cleanser packaging design, after analyzing and investigating consumer needs and market positioning, the packaging design should be targeted.
4. The connotation of packaging design. When designing facial cleanser packaging, it reflects the connotation of packaging design. Packaging design can not only attract consumers and stimulate consumers' desire to buy, but product packaging design is also a manifestation of the corporate culture. This corporate culture is the essence of a company's desire to convey to consumers and the key to improving its brand image. The cleansing milk packaging design is a bridge between consumers and enterprises to communicate, arousing the resonance of consumers.